The electronics manufacturer climbed 11 positions at once in the prestigious Top 100 Most Valuable Global Brands ranking according to the analytical company Kantar BrandZ. The brand, which is valued at $ 24.8 billion, took 70th place on the list, significantly strengthening its position.
Compared to last year, the value of Xiaomi has grown by 50%, which allowed it to rise by 11 positions in the consolidated ranking at once. In addition, the vendor entered the prestigious list of the top 100 for the third year in a row and was included by the Boston Consulting Group analysts in the rating of “the most innovative companies of 2021” — in this nomination it got for the fourth time.
Xiaomi is one of the top 5 manufacturers in the Consumer Technology category, represented by the world’s 100 most valuable brands. Kantar BrandZ uses advanced valuation techniques alongside the world’s most comprehensive brand value survey, with nearly 4 million consumer surveys covering 18,500 brands in 512 categories across 51 markets
